EXCERPT from Golden Brew by Debe Campbell in VIVAcini! 5 Oct 2012
No trip to Colorado is complete without a sampling
of the beer that made Colorado famous!
Better yet, continue on to Golden, home of Coors
Brewery. The factory, the largest single facility in
the world, still brews from the famous spring waters
discovered by German-born American icon
Adolph Coors. Partnering with Jacob Schueler, he
opened the “Golden Brewery” in 1873.
Coors survived Prohibition by focusing its
products on malted milk, “near-beer” and porcelain
ware. Legendary miner’s parties called “banquets”
led to the advent of “Banquet Beer” in 1936,
which became the brand’s hallmark, in homage to
those Western gatherings. Distribution was limited
to the Western states until the early 1990s when
it finally went “East of the Mississippi.”
In 2005, Coors merged with Canadian brewer
Molson. Coors Brewing now is a division of the
world’s fifth largest brewing company
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